Writing
Notes from inside the adoption problem.
Everything here comes out of live enterprise programs — what worked, what stalled, and what I would tell a customer to do differently.
06
Adoption
· 6 min read
The Adoption Gap: Why Enterprise AI Stalls After the Demo
The pilot works. Everyone in the room is impressed. Six months later nothing has changed. Four things have to be true before an AI use case survives contact with a business process.
- Enterprise AI
- Adoption
- SAP Joule
- Change management

05
Foundations
· 6 min read
Agents Need a Ground Truth: Your Data Foundation Is Your AI Ceiling
Nobody gets promoted for moving BW onto Datasphere. It is still the single decision that sets the limit on every AI use case you will attempt for the next five years.
- Data foundation
- SAP Datasphere
- Business Data Cloud
- Integration Suite

04
Governance
· 6 min read
Guardrails Before Autonomy: A Practitioner's Governance Model for Agentic AI
Most enterprise AI governance is a paragraph in a slide deck. Here is the version I actually use with customers — five questions, answered in writing, before an agent is allowed to act on anything.
- Agentic AI
- Governance
- Human-in-the-loop
- Risk

03
Value
· 6 min read
Value Realization Is a Discipline, Not a Slide
Twelve months after go-live, somebody will ask what the AI investment returned. You are either reading an instrument you built in advance, or you are assembling a story out of anecdotes.
- Value realization
- QBR
- Balanced Scorecard
- Customer success

02
Perspective
· 5 min read
Five Platform Shifts in Eighteen Years — What Repeats
Data warehouse, business intelligence, in-memory, cloud, agentic. I have delivered through all five. Four things go wrong every single time — and one thing about this cycle is genuinely new.
- Platform shifts
- Enterprise architecture
- HANA
- Agentic AI

01
Perspective
· 6 min read
Why I'm More Excited Now Than at Any Point in My Career
I have been doing this since 2000, which is long enough to have earned the right to be jaded. I am not. Here is the specific thing that changed, and the specific thing that worries me.
- Enterprise AI
- Career
- Agentic AI
- Craft
